After rebranding, X took @x from its original Twitter owner and offered him merch

July 29, 2023
The new X sign is installed Friday on the roof of the San Francisco headquarters of Twitter, which is being rebranded as "X." Elon Musk killed off the Twitter logo on Monday, replacing the world-recognized blue bird with an X as the tycoon accelerates his efforts to transform the floundering social media giant.

Gene X Hwang owned @x on Twitter. Until Elon Musk rebranded the platform and took the handle.

(Image credit: Julie Jammot/AFP via Getty Images)



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