Campaign signs influence how we vote more than you might realize

October 01, 2022
Campaign signs are posted outside a polling location on the first day of early voting on July 15 in Nashville, Tenn.

Especially in local races, political signs can drive name recognition in important ways. In one study, they even helped elevate a fictitious candidate to near the front of the pack.

(Image credit: Jonathan Mattise/AP)



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