Vets' jewelry company feels the 'Swift effect' after the singer wore diamond bracelet

February 10, 2024
Taylor Swift hugs Kansas City Chiefs player Travis Kelce after a game last month against the Baltimore Ravens as she wears a diamond bracelet designed by Wove, a company founded by two former U.S. Army Rangers.

A year ago NPR talked with two former U.S. Army Rangers who started a jewelry company. After Taylor Swift wore one of their bracelets at a football game, their sales jumped 2,000%.

(Image credit: Rob Carr/Getty Images)



from News : NPR https://ift.tt/4qDoXAe

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